CHRIS Anderson has joined the Sky Blues as the new executive vice-chairman and managing director in a bid to help push the League One club up to the next level in the football pyramid.
Last week Steve Waggott stepped down from his role after four years at the club, and the Sky Blues have acted quickly to bring in a replacement.
Anderson, who was a former semi-professional footballer in his native Germany, has worked as a financial accountant, leading academic, and professional adviser to the football industry.
He is perhaps most famous for writing the popular book, ‘ The Numbers Game: Why Everything You Know About Football Is Wrong’, which is a detailed look statistical look at football.
Having previously worked with a number of professional clubs, Anderson will be responsible for the commercial and football operations at the Sky Blues and will serve as a new member of the board.
“I welcome Chris to the football club,” said manager Tony Mowbray.
“In our conversations, I have seen the know-how he brings to the club and how supportive he is of our plans to progress it as far as we possibly can, and I’m sure his support will be invaluable to achieve our aims.”
The owners have confirmed again their plans to build a ‘financially stable and sustainable club’ which can be ‘competitive at the highest level.
Anderson will also continue to help the club engage with the local community, supporters, and businesses in the local area.
Sky Blues technical director, Mark Venus, added: “Chris and I have had a number of very productive meetings already.
“I look forward to working with him closely as we develop the first team and Academy operations and build a legacy of football excellence in Coventry.”
