A FRESH programme aiming to tackle food wastage issues is being launched in Coventry later this month as Tesco aims to bin bad habits.
The retailer is aiming to make sure any surplus edible food is donated to local charities and community groups who are working to feed those in need.
Tesco has partnered with FareShare, FoodCloud, who will help find and match charities to the Cannon Park store.
FoodCloud is a simple app that will support the day-to-day donations by letting charities know how much food a store has on any given day.
It is hoped a wide range of products, including bakery, fruit, veg and eggs will be available to donate.
Leanne Sullivan, customer experience manager at Cannon Park Tesco, said: “We’ve been running foodbank since 2012, we ask customers to donate food and Tesco will add 20 per cent of what’s already been collected.
“There are food bank sites all across the country where people go that need help because of low income – people who can’t afford to feed their families will often use foodbanks and rely on them to live.
“Now we’re working with foodcloud.
“Tesco doesn’t want to waste any food that is edible – we want to give it to charities and people wanting to sign up can do so with ease.
“Instead of the food going into the bin, it’s donated to charity – we launched it last year and now it’s a national project.”
For further information about FoodCloud, visit www.tesco.com/communityfoodconnection
