MOTOFEST Coventry is to host Citroën UK’s celebration of its 100th year anniversary with a spectacular 1,000 car parade among a weekend of events.
Citroën will be heading to Coventry MotoFest this year to mark the centenary of the iconic French brand, over the course of the two-day event.
The Citroën Centenary Event will take place at Coombe Park, near Coventry, over three days from Friday, May 31.
Over 1,000 vehicles representing a century of the Citroën marque are expected to be on display.
On the Sunday morning – June 2 – the event culminates in a mass convoy from Coombe Park into the city to become a major feature parade within MotoFest Coventry.
The cars will then be on display to the public across Coventry city centre.
The display will span from the Transport Museum frontage, across the Cathedral grounds and throughout the university precincts, with four iconic vehicles displayed inside the cathedral itself.
Citroën will also display a range of models from the current line-up, including the flagship New C5 Aircross SUV.
MotoFest festival director James Noble said: “We are honoured to have Citroën mark their centenary with a programme of exciting activities taking place across the Power Maxed MotoFest Coventry festival weekend.
“The centenary events at Power Maxed MotoFest Coventry are a fantastic opportunity to celebrate Citroën’s rich heritage and the company’s strong and close connection to the city itself.
“We are looking forward with great excitement to the 1,000-car parade, which will provide a spectacular start to Sunday’s programme.
“It’s going to be one of the centrepieces in what is shaping up to be another exciting Power Maxed MotoFest Coventry event.“
Citroën UK managing director Karl Howkins added: “We are really excited to be part of Coventry MotoFest this year. Not only is the festival a heritage event, it also showcases what is happening in the automotive world now and in the future.
“Celebrating our centenary here in Coventry is the perfect way to rejoice in our rich history, and also look to the exciting future ahead for the brand.
“We are equally happy to be assisting the enthusiasts who are putting on the Citroën Centenary Event, looking after our heritage and promoting links between owners and the brand.”
Power Maxed MotoFest Coventry is a two-day festival dedicated to the city’s motoring heritage, taking place on Saturday, June 1 and Sunday, June 2.