National fitness and wellness charity challenge launched to support emergency services in Coventry - The Coventry Observer

16th Aug, 2022

National fitness and wellness charity challenge launched to support emergency services in Coventry

EMERGENCY services teams and those that support the blue light community in Coventry are being encouraged to register to take part in a month-long fitness and wellbeing charity challenge to raise money for four emergency services charities.

The Blue Light Get Active Challenge has been launched by national charities The Fire Fighters Charity, The Air Ambulance Service, The Ambulance Staff Charity and Police Care UK in partnership with country’s leading emergency service discount provider, Blue Light Card, and wellbeing organisation, Get Active.

Taking place from 01 October until 31 October, the charity challenge will see participants tasked with clocking up as many miles or minutes of fitness or mindfulness exercises as they can throughout the month.

Tom Dalby, CEO of Blue Light Card, said: “The pressures of working tirelessly on the frontline can have a significant emotional impact on those working within the blue light community but fitness and mindfulness exercises can play a big part in helping to overcome that.

“Supporting our emergency service workers is at the core of what we do so this Get Active Challenge is a particularly special one for us.”

The campaign aims to help improve the health and wellbeing of frontline workers while raising vital funds for the four charities that provide much needed support to the UK’s emergency services teams.

Those taking part will be able to download the Get Active app and track their progress during the month.

There will be points awarded for taking part in activities, and a leader board will be updated throughout the duration of the campaign with the overall winner crowned at the end of the campaign.

David Kelly, director at Get Active Challenges said: “It’s so important to destress after a tiring shift, and we’d love for emergency responders to join us this October by taking part in any fitness or mindful exercise which boosts their mood.

“Whether that’s walking your dog or playing a netball game – no activity is too small.”

Visit to register.

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