A FORMER hotel ballroom in Coventry is set to scale new heights after being transformed for a brand-new business venture that will open this weekend.
The Ballroom Climbing Wall is based in what used to be part of the Leofric Hotel in the city centre.
Brothers Ben and Sam Prior, who decided to go ahead with the idea, will open for business this weekend – and they’re already excited by interest received.
Based on Ironmonger Row, the dedicated rock climbing centre came to fruition thanks to the pair working with commercial property agents D&P Holt.
Ben said: “We could not be happier with the building.
“Most centre’s like ours are normally based on industrial estates, because of the size and scales that are needed.
“The fact that we’re in the heart of Coventry city centre is brilliant and we could not be happier with it.
“A lot of the businesses didn’t think they had anything that could meet our requirements, but Nick Holt took everything on board and came up with the ballroom and it was the perfect fit.”
The centre has a number of different walls which can be used by beginners right up to experienced climbers.
Colour-coded routes are mapped out along the walls and one of these will be changed each week to keep things fresh.
Sam said Coventry was chosen as a venue after it was the only city in the UK to not have a dedicated climbing centre.
He said: “We thought there was a gap in the market because of this and once we saw the ballroom, we were just sold.”
The brothers have made sure that strict safety measures are in place and have been working with Entre Prises UK on the installation of the walls.
Visit www.ballroomclimbing.co.uk for further information about the centre.
