Every Choice Counts - Cutting accidents involving teenage pedestrians and cyclists across West Midlands Roads - The Coventry Observer

18th Aug, 2022

Every Choice Counts - Cutting accidents involving teenage pedestrians and cyclists across West Midlands Roads

Sarah Mason 27th Nov, 2021

THOUSANDS of teenagers and young adults have been finding out how to cut road collisions this winter.

The Every Choice Counts transition sessions gave 3,200 pedestrians and cyclists, who were aged between 11 and 24, tips and support on how to travel more safely during the darker winter months.

The sessions, which took place during Road Safety Week (November 15 to 21), were ran by Transport for West Midlands (TfWM) and West Midlands Fire Service (WMFS).

In previous years, sessions looked at the ‘fatal five’ elements that affect motorists – distraction, drink and drugs, speeding, not wearing seatbelts and mobile phone use.

But this year, following the increase in cycling and walking journeys since lockdown, the programme focused on safety education for when cycling or walking short journeys.

The courses included Virtual Reality scenarios, workshop discussions and exercises.

Andy Street, Mayor of the West Midlands said: “Across the West Midlands we have a commitment to improve safety for the increasing numbers of people cycling and walking.

”Initiatives like this one with our fire service partners are vital for building people’s confidence and awareness of all road users, no matter how we travel, in order to keep each other safe.

”Alongside this we are also investing in new safe cycle routes around our region to further encourage more people to get on their bikes as it is a great way to travel for both the environment and our health.”

For more visit: https://www.wmfs.net/our-services/every-choice-counts/.

Support community journalism by making a contribution.

The Coventry Observer's team of journalists provide a trusted source news, sport, entertainment and events going on in your area and issues which matter to you - both via our free weekly print edition and daily updates on our website.

Every contribution, however big or small, you can make will help us continue to do that now and in the future.

Thanks for reading this and the Coventry Observer.

Are you on Facebook?

Like or follow our Facebook page - facebook.com/CovObserver to get daily news updates straight to your news feed.


Find a career you'll love with our free career finder website.

Property Finder 24/7

Search for properties in Worcestershire, Warwickshire and the West Midlands.

Business Directory

From plumbers, to restaurants, we can provide you with all the info you need.


Receive a weekly update to your inbox by signing up to our weekly newsletter.