Dragons Den star sees potential in Balsall Common business founded just 12 months ago - The Coventry Observer

17th Aug, 2022

Dragons Den star sees potential in Balsall Common business founded just 12 months ago

A BALSALL Common-based entrepreneur has received a boost after her brand was recognised by Dragons Den star Theo Paphitis.

Courtney Gilbert first started her Chic Pet Boutique business 12 months ago and was one of six weekly winners in Theo’s weekly Small Business Sunday online competition.

Set up in 2010, the competition supports small businesses across the UK and asks those in charge to tweet Theo using the #SBS – while explaining what the business offers.

To date, there has been more than 1,700 Small Business Sunday winners – and Courtney’s win earned her a spot at an annual winners networking event at the ICC in Birmingham.

Courtney’s business sells luxury pet bedding to suit the needs of any cherished four-legged friend.

The entrepreneur said since setting up the business, sales have gone from strength to strength – with more people on the lookout for luxury pet beds.

She added: “Everything is going well so far and with Crufts just around the corner hopefully things can pick up further.

“I sent a tweet to Theo one Sunday and he decided to re-tweet what I sent him – making me a winner.

“Since then our website has been subject to increased traffic and I’ve joined a community full of likeminded people.

“The event at the ICC was great experience for me as I listened to prolific figures including Deborah Meaden and John Mills – the man behind JML.”

Theo Paphitis, Ryman, Robert Dyas and Boux Avenue chairman, said he is thrilled to welcome new Small Business Sunday winners every week.

He added: “Everyone who has ever won a Small Business Sunday event becomes part of a friendly club full of like-minded individuals who can

share successes and learnings.

“The website and shop will give a valuable profile to the winners chosen and I wish Cosy Chic Pet Boutique every success.”

Courtney will be showcasing her products at Crufts this year in hall five at stand 40.

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