WORKERS in Coventry joined 1,000 Amazon employees across the UK in showing up to work in their PJs in solidarity with brave children fighting cancer.
Amazon locations around the world recently took part in #AmazonGoesGold, not only to raise awareness of this issue but also to put a spotlight on the research work done by many organisations to increase survival rates and find a cure for childhood cancer. The pyjamas being a reminder that children being treated for cancer have to spend long periods in hospital often in nightwear.
The Coventry Receive Centre won a competition between Amazon sites in the UK to create a video for children with cancer – as a result staff chose the European Society for Paediatric Oncology (SIOPE) to receive donation of £40,000 from Amazon.
Pam Kearns, SIOPE’s president, said: “This has been a really difficult year for fundraising, so this donation is going to have a massive impact on what we do,”
“We will now be able to continue projects focused on making sure that every child in Europe, regardless of where they live or which hospital they are treated in, gets the best possible care.”
Paul Roberts, Site Leader at Amazon in Coventry said: “This kind of collective support is how we can make a difference in the lives of children with cancer today.”
Across the UK, Amazon fulfilment centres, sort centres and delivery stations donated more than £100,000 to local childhood cancer facilities and initiatives.