Coventry chairmaker who made furniture for Queen and Brad Pitt gets profit boost - The Coventry Observer

17th Aug, 2022

Coventry chairmaker who made furniture for Queen and Brad Pitt gets profit boost

Felix Nobes 13th Jul, 2018 Updated: 13th Jul, 2018

A COVENTRY chairmaker who has made furniture for the Queen and Brad Pitt has been boosted by a business support organisation.

Dave Green is the managing director at Sitting Firm Chairmakers based at the Old Saw Mill, Harvest Hill Lane, Coventry.

Dave said the business, which employs 20 people, was the largest chairmakers in the UK and its clients included Her Majesty the Queen, John Lewis, Heal’s, The Conran Shop, French restaurant Brasserie Blanc, 10 Downing Street as well as Brad Pitt and Angelina Jolie.

The Coventry and Warwickshire Local Enterprise Partnership Growth Hub (CWLEP Growth Hub) has provided ‘strategic support’ to the business.

Dave said: “We have gained an enviable reputation for producing fine quality, traditional Windsor chairs and we mainly make chairs for the trade.

“Fifteen per cent of our chairs are exported to America, Japan and Europe.

“We realised we need to invest in our future growth and after meeting the CWLEP Growth Hub at an event, it gave us the impetus we needed to start to lay the foundations to enable the business to expand.”

Jaymie Thakordas, account manager at the CWLEP Growth Hub which acts as a free, single point of contact for information, advice and support for growing businesses, said the partnership has led to a new client base.

She said: “We looked at the root issues of the business and dissected it piece by piece to give strategic support.

“Dave was open to change and he now feels more confident in front of clients. I went with him on various client visits and helped him to sell himself and the business and that has led to £250,000 being added to their bottom line.”

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