COVENTRY’S newest football team has continued its ascending trend by opening its first official club shop.
Coventry United was formed in 2013 following to relocation of Coventry City from the Ricoh Arena to Sixfields Stadium in Northampton.
Since then, the club has climbed to the ninth tier of English football – competing in the Midland Football League Premier Division.
And now, the club has opened its first official shop with the help of a City-based motorcycle retailer.
Coventry Motorcycles and Scooters, which has been trading in the city for 14 years, has used part of its store on Walsgrave Road to create Coventry United’s new shop for free of charge.
Peter Reynolds, chairman at Coventry United FC, said: “We are delighted to have our own club shop.
“We are so grateful to Coventry Motorcycles and Scooters for setting up the shop.
“Although we are a new football team, our move to the Butts Park Arena shows the extent of our ambition.”
Roy Edden, owner of Coventry Motorcycles and Scooters, said: “We relocated to new premises not long ago. As I now have more room, I wanted to use some of the space to support part of the community.
“I have been supporting Coventry United for the past couple of season and I like the way they care about the city.
“I knew setting up a shop would be an ideal option.
“The shop has already attracted interest and people are buying memorabilia.”