Olympics rakes in £50million for Coventry economy

By Matthew Bates Tuesday 27 November 2012 Updated: 27/11 14:56

Latest News

Coventry benefited from the Olympics to the tune of £50million, according to a new council report. (s)

OLYMPIC events in Coventry brought in £50million for the local economy, it has been claimed.

The figure is ten times the amount Coventry City Council spent sprucing up the city before the start of the Games.

Bosses said the city was "in a better position" now than before the Games and a feel-good factor had been generated.

However, only a third of the 170,000 people who watched football at the Ricoh Arena said their perception of the area had improved. Two thirds of locals surveyed said they felt pride in the city as a result of the Olympics.

A council group is set to be formed to establish an Olympic legacy for Coventry, with bosses examining a report looking into the Games on Friday.

Officers who penned the report concluded: "Whether the feel good factor generated by co-hosting the Olympics is sustained or not, the city is now in a better position than it was before the Olympics, having a purpose built events area, a pool of volunteers and an enhanced track record in hosting major events."

Other positives highlighted include the 42,000 people who saw the Olympic torch as it travelled through the city and into War Memorial Park back in July.

Bosses estimated the visit to bring in £214,000 alone.

And the army of volunteers, branded Games' ambassadors, contributed 14,000 hours work for free during the event - worth around £160,000.

Dozens of city businesses won Olympic contracts including Exhall-based Premier Sheet Metal, which manufactured the iconic Olympic Torch.

The council added talks were ongoing to see if the Olympic rings on the Rowleys Green roundabout, next to the stadium, can be reinstalled.

They had been taken down under International Olympic Committee copyright laws.

Popular »

1 Dogs kept in appalling conditions at city home

2 Shoppers queue for Cheylesmore Asda opening

3 Sitel branch to give city jobs boost

4 Four-armed surgical robot offers helping hand

5 Crews tackle house fire in Coundon

More news »

Primary schools must do better - council education chief

SOME of Coventry's primary schools are 'clearly not

Update: University Hospital ward back open after norovirus scare

A WARD affected by the norovirus winter sickness

Air ambulance opens first shop in Coventry

THE Coventry Airport-based Warwickshire & Northamptonshire Air Ambulance

Work to start on Stoneleigh Park's £50million revamp

THE multi-million pound masterplan to turn Stoneleigh Park

Regional news »


Rugby Observer
Rugby woman celebrates 40th with Lady Gaga

A LADY Gaga fan from Rugby was left almost speechless ...

Solihull Observer
Extra free parking at hospitals

FREE car parking has been extended to 30 minutes for ...

Leamington Observer
Tree sent tumbling by high winds in Leamington

ALTHOUGH the district managed to avoid the worst of the ...

Redditch Standard
A&E waiting times available online

WAITING times in A&E and minor injury units are now ...